Published: 27 Nov 2015

Prague College Business Showcase now online

The latest edition of our research periodical 'Bulletin' is now out, with a special focus on new work from the School of Business

One of the hallmarks of serious academic institutions like Prague College is the emphasis they place on research, undertaken by undergraduates and postgraduates, students and teaching staff. The CRIS Bulletin exists to showcase the very best of that work, and to bring to a wider audience topics that are timely, relevant and innovative.

As well as the physical imprint, the CRIS Bulletin is made available to academic audiences worldwide through the de Gruyter publishing house. Through de Gruyter, the magazine is circulated on the following platforms: Cabell's Directory
, Celdes
, CNKI Scholar (China National Knowledge Infrastructure), CNPIEC 
EBSCO - TOC Premier
, EBSCO Discovery Service, 
Google Scholar, 
J-Gate
, JournalTOCs, 
Naviga (Softweco)
, Primo Central (ExLibris)
, ReadCube, 
Research Papers in Economics (RePEc)
, Summon (Serials Solutions/ProQuest)
, TDOne (TDNet)
, Ulrich's Periodicals Directory/ulrichsweb
, and WorldCat (OCLC) 


Read the latest edition here

In this issue:

  • EDITORIAL - Fred Hutchinson Stefano Cavagnetto Dave Gannon Bruce Gahir
  • STARBUCKS MARKETING ANALYSIS - Katerina Haskova
    Marketing techniques Starbucks uses daily and the key techniques that bring them the competitive advantage.
  • EMBRACING SUSTAINABLE DEVELOPMENT IS
 AN ETHICAL DECISION - Anna Prošková
  • SUSTAINABLE DEVELOPMENT IS IN EVERYBODY'S INTEREST - Arlind Svarca
    Consumers who are (willingly and unwillingly) carrying
 in the idea of necessity for everlasting growth and ever increasing consumption, start to become more aware of what emerging NGOs and focus groups promote as 'sustainable development'.
  • CULTURAL ISSUES 
IN NEGOTIATIONS BETWEEN AN AMERICAN MANAGER & AN ARAB COUNTERPART - Alexander Nikolaj Semerad
  • MANAGING MARKETING REPORT ON L'ORÉAL GROUP - Veronika Šírová
  • CROSS-CULTURAL BEHAVIOUR IN THE BOARDROOM - Katerina Reznickova
    The focus of this paper is on how leadership is conceptualised across cultures and the challenges of leadership in a cross-cultural context.