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A University of Opportunity

  • Professional Diploma in Small Business Enterprise

Professional Diploma in Small Business Enterprise



The Prague College Professional Diploma in Small Business Enterprise is designed to teach students the skills they need in order to start up their own business. It is not necessary to have studied business previously or have any experience in starting a company.

Students come from varied backgrounds, but wish to develop the kinds of skills and strategy necessary to get a small company off the ground.

Features of the programme

  • A practically oriented professional diploma in small business enterprise awarded by Prague College
  • The programme is an excellent CV builder; fast and direct training for a new job in business
  • Flexible modes of study with the working professional in mind
  • Interesting and relevant modules from across the business programme
  • Internationally recognized, UK-accredited modules that can be extended to a full Higher National Diploma or BA
  • Possible to offer as corporate training for employees and staff


What you study

Applicants interested in the Professional Diploma should follow four modules ; applicants looking for deeper knowledge should pursue the Advanced Professional Diploma and follow six modules. Thus, the programme runs over two or three semesters.

For the Professional Diploma: two modules in semester 1 and two in semester 2.

Students may choose to study some modules in the late afternoon or evenings, or at the weekend. The availability of modules in these formats changes every semester, but the timetable for the coming semester is always posted in advance so that you can plan your time.

Required modules

  • Small Business Enterprise
  • Marketing Principles
    • This module aims to provide students with understanding and skills relating to the fundamental concepts and principles that underpin the marketing process. The module looks at the definitions of marketing, and what is meant by a marketing orientation and the marketing process. Students consider the use of environmental analysis in marketing and carry out their own analyses at both macro and micro levels. They will also investigate the importance of market segmentation and how this leads to the identification and full specification of target groups. Students then consider buyer behaviour and positioning.The module looks at the main elements of both the original and the extended marketing mix. Students will develop their own marketing mixes to meet the needs of different target groups.
  • Business Strategy
    • The aim of this module is to give students the knowledge and understanding of how a business unit can strategically organize and plan for likely future outcomes in order to be successful. Students will be introduced to further analysis tools needed for the process of strategic planning. They will be able to explain the significance of stakeholder analysis and carry out an environmental and organizational audit of a given organization. Students will learn how to apply strategic positioning techniques to the analysis of a given organization and prepare a strategic plan based on previous analysis. They will also learn how to evaluate possible alternative strategies (such as substantive growth, limited growth or retrenchment) and then select an appropriate future strategy for a given organization. Finally, students will compare the roles and responsibilities for strategy implementation and evaluate resource requirements for the implementation of a new strategy for a given organization. Students will then be able to propose targets and timescales for implementation and monitoring of the strategy in a given organization.
  • Managing Financial Resources & Decisions
    • The module provides students with an understanding of where and how to access sources of finance for a business, and the skills to use financial information for decision making. Students will learn how to evaluate these different sources and compare how they are used. They will learn how financial information is recorded and how to use this information to make decisions for example in planning and budgeting. Decisions relating to pricing and investment appraisal are also considered within the module. Finally, students will learn and apply techniques used to evaluate financial performance.

Plus: two of the following (Advanced Professional Diploma)

  • Human Resource Management
    • This module provides an introduction to the concepts and practices of human resource management and focuses on the management of recruitment, retention and employment cessation. This module considers how human resource management deals with these aspects of working. The module gives consideration to the national and European legislation that has, for example, seen the introduction of a range of anti-discriminatory legislation, the significance of which can be seen regularly in high profile and often very expensive court cases.
  • Management Accounting: Costing & Budgeting
    • The aim of this module is to provide students with the understanding and ability to use cost information for budgeting and forecasting purposes in the management of business. This module looks at the cost information, both current and future, of businesses. It looks at how cost data is collected, compiled and analysed, and processed into information that is useful for business managers. The module then deals with budgetary planning and control. The module considers different costing and budgetary systems and the causes of resulting variances, together with the possible implications and the corrective action the business will need to take.
  • Project Design, Implementation & Evaluation
    • To develop students’ skills of independent enquiry by undertaking a sustained investigation of direct relevance to their vocational, academic and professional development. This module gives students opportunities to develop skills in decision making, problem solving and communication, integrated with the skills and knowledge developed in many of the other units within the programme to complete a realistic project. The module requires students to select, plan, implement and evaluate a project and present the outcomes, in terms of the process and the product of the project.
  • Personal & Professional Development
    • This module aims to help the learner become an effective and confident self-directed employee. This helps the learner become confident in managing own personal and professional skills to achieve personal and career goals. The module aims to develop students’ ability to organize, manage and practise a range of approaches to improve their performance as self-directed students in preparation for work or further career development. The module emphasizes the needs of the individual but within the context of how the development of self-management corresponds with effective team management in meeting objectives.


Entry requirements

1. For entry to the programme, one or more of the following criteria must be met:
BA or higher qualification in any area

  • or at least 24 years old
  • or at least 3 years of work experience in a relevant field

2. Proof of English level upon entry, which could be one of the following:

  • ELSA score of at least 360, administered at Prague College or elsewhere in the world
  • TOEFL iBT score of at least 70 or IELTS score of at least 6.0

3. A letter of motivation (300 words) that identifies why you want to study at Prague College and in this particular


Tuition & Payment

Please note that the figure below refers to the fee per semester for the Professional Diploma, part-time status (typically two semesters to completion).

The Advanced Professional Diploma is also available at 54,500 CZK per semester.



Teaching Faculty

  • Bruce Gahir

    Bruce Gahir

    Associate Head of School of Business

  • Joel Imhoof

    Bruce Gahir

    Associate Head of School of Business

  • Bohus Ziskal

    Bohus Ziskal

    Programme Leader, HND Computing

  • cavagnetto_stefano.jpg

    Stefano Cavagnetto

    Head of the School of Business

  • Larry Koch

    Larry Koch

    Associate Lecturer

  • Gillian PritchettGillian Pritchett

    Gillian Pritchett

    Associate Lecturer