BA (Hons) International Business Management
Why do economies collapse? Why does the tech sector attract so much capital and talent? How can I manage my enterprise through complex changes and lead it to global opportunities and success? International Business Management is a study of some of the most important issues of our time.
This programme encourages you to pose questions and find answers. Get a practical and relevant university education in management, marketing, finance and international business. Build your confidence and increase your experience in the key competencies needed for any international career.
The first two years can be studied full-time or part-time. For more flexible options students can study this programme in a blended format, which combines tutoring, some weekend study, self and distance learning classes. The final year is organised entirely around evening and weekend classes to allow for flexibility for both full-time students and part-time working students.
This undergraduate programme includes two great qualifications, an HND Business at the end of the second year and the BA (Hons) International Business Management Bachelor’s degree at the end of the third year.
Opportunity & Inspiration
- A highly practical approach to teaching brings you into direct contact with many companies and business leaders.
- Confidence-building through projects and real-life business contexts.
- Outstanding lecturers and professional guest lecturers bring their experience and influence directly into the classroom.
- A solid theoretical and highly practical approach to teaching provides the best from both the academic world and real-life experience.
- Marketing and management pathways in the first two years help to prepare for a broad range of business, entrepreneurial, state-sector and NGO careers.
- Applicants with previous university education in business or management fields may apply for entry directly into the second or third year.
This degree is the first step into a wide range of management-level career opportunities, including positions in large international organisations, the public sector, as well as family businesses and SMEs. Some students use a management degree to launch new businesses and entrepreneurial careers.
Our graduates work in a range of industries in the Czech Republic and internationally.
Some of our outstanding alumni who have completed this degree include:
BA (Hons) Int'l Business Management
"I decided to study here because I realized it would be a good investment. And it paid off... Prague College is a modern educational institution, always ready to help its students and provide them with practical knowledge."
What you study
Our dedication to practical and experiential learning is underpinned by activities that include practical projects, fieldwork, live projects, internships, business simulations, global and local case studies, ongoing contact with industry and relevant research-based teaching.
Students have an opportunity to focus on marketing or management during year two by choosing the appropriate pathway.
YEAR ONE (HND)
- Study and Communication Skills
- This module is aimed at Business and Computing students to prepare them for studying at a British Higher Education establishment and to succeed in their courses. Students will learn about the HND education system, and how to research, prepare and present effectively in both written and oral formats.
- Business Environment
- The aim of this module is to provide students with an understanding of different organizations, the influence of stakeholders and the relationship between businesses and the local, national and global environments. Businesses operate in an environment shaped by the government, competitors, consumers, suppliers, and international factors. Students will understand that some influences on the business environment are direct and clear, for example taxation policies on corporate activities. Other influences are less clear, perhaps coming from the international arena and sometimes with only an oblique impact on the national business environment.
- Marketing Principles
- This module aims to provide students with understanding and skills relating to the fundamental concepts and principles that underpin the marketing process. The module looks at the definitions of marketing, and what is meant by a marketing orientation and the marketing process. Students consider the use of environmental analysis in marketing and carry out their own analyses at both macro and micro levels. They will also investigate the importance of market segmentation and how this leads to the identification and full specification of target groups. Students then consider buyer behaviour and positioning.The module looks at the main elements of both the original and the extended marketing mix. Students will develop their own marketing mixes to meet the needs of different target groups.
- Managing Financial Resources & Decisions
- The module provides students with an understanding of where and how to access sources of finance for a business, and the skills to use financial information for decision making. Students will learn how to evaluate these different sources and compare how they are used. They will learn how financial information is recorded and how to use this information to make decisions for example in planning and budgeting. Decisions relating to pricing and investment appraisal are also considered within the module. Finally, students will learn and apply techniques used to evaluate financial performance.
- Organisations & Behaviour
- The aim of this module is to give students an understanding of individual and group behaviour in organizations and to examine current theories and their application in managing behaviour in the workplace. This module focuses on the behaviour of individuals and groups within organizations. The way in which an organization structures and organizes its workforce will impact on the culture that develops within the organization. This system of shared values and beliefs will determine and shape the accepted patterns of behaviour of an organizations workforce. This module will develop learner understanding of the behaviour of people within organizations and of the significance that organizational design has on shaping that behaviour.
- Aspects of Contracts & Negligence for Business
- The aim of this module is to provide students with an understanding of aspects of the law of contract and tort and the skill to apply them, particularly in business situations. The module introduces the law of contract, with a particular emphasis on the formation and operation of business contracts. Students are encouraged to explore the content of these agreements and then develop skills relating to the practical application of business contracts, including offer, acceptance, intention, consideration and capacity. Relevant case law examples will be covered.
- Business Decision Making
- The aim of this module is to give students the opportunity to develop techniques for data gathering and storage, an understanding of the tools available to create and present useful information, in order to make business decisions. This module gives students the opportunity to examine a variety of sources and develop techniques in relation to four aspects of information: data gathering, data storage, and the tools available to create and present useful information.
- Business Strategy
- The aim of this module is to give students the knowledge and understanding of how a business unit can strategically organize and plan for likely future outcomes in order to be successful. Students will be introduced to further analysis tools needed for the process of strategic planning. They will be able to explain the significance of stakeholder analysis and carry out an environmental and organizational audit of a given organization. Students will learn how to apply strategic positioning techniques to the analysis of a given organization and prepare a strategic plan based on previous analysis. They will also learn how to evaluate possible alternative strategies (such as substantive growth, limited growth or retrenchment) and then select an appropriate future strategy for a given organization. Finally, students will compare the roles and responsibilities for strategy implementation and evaluate resource requirements for the implementation of a new strategy for a given organization. Students will then be able to propose targets and timescales for implementation and monitoring of the strategy in a given organization.
- Business Ethics
- The aim of this module is to introduce students to the concept of business ethics and to examine its relevance when considering business objectives and responsibilities. In this module students will examine the theoretical roots to the background and growth of business ethics. They will look at the different types of ethical issues a business needs to consider and how the development of ethical values impacts on business behaviour. Students will also examine how an individual’s ethical stance impacts on the moral relationship between employer and employee, as well as considering the contractual responsibilities of both parties. This module will give students the opportunity to research how a business responds to ethical concerns and assess the extent to which its activities affect its behaviour, whilst ensuring business objectives are met.
YEAR TWO (HND) - 9 modules from the following:
- Research Project
- The purpose of the project is to develop students’ skills of independent enquiry and critical analysis by undertaking a sustained research investigation of direct relevance to their Higher Education programme and professional development. To complete the module satisfactorily, students must also understand the theory that underpins formal research. The module draws together a range of other areas from within the programme to form a holistic piece of work that will make a positive contribution to the learner’s area of interest. Students should seek approval from their tutors before starting their research project.
- Marketing Intelligence
- The aim of this module is to enable students to understand the purchase decision-making process and how marketing research techniques are used to contribute to the development of marketing plans. This module explores buyer behaviour and how this is influenced by a range of factors and situations. Students will explore the marketing research process and assess the importance of different types of information. The approach is practical and students will learn how to prepare and present a research proposal, assess the reliability of market research findings, and use secondary sources of data. Students will consider customer relationship management and how to assess levels of customer satisfaction. The module seeks to combine a sound theoretical framework with the development of useful business skills.
- Advertising & Promotion in Business
- The aim of this module is to provide students with the understanding and skills for using advertising, promotion and marketing communications effectively. Students will put this into practice by planning an integrated promotional strategy. The module introduces students to the wide scope of marketing communications and how the communications process operates. It includes a study of current trends and the impact that ICT has had on marketing communications. Students will explore the marketing communications industry and how it operates. They will also develop some knowledge of how the industry is regulated to protect consumers.
- Marketing Planning
- The aim of this module is to provide students with the understanding and skills to develop marketing plans that meet marketing objectives, and meet the needs of the target market. This module introduces students to different ways of auditing, to looking at how internal and external factors can influence marketing planning for an organization, in order to build up a picture of the marketplace. This module will enable students to investigate and examine how exemplar organizations have been affected by ethical issues, how they deal with them, and how ethical issues should be taken into account when developing marketing plans. On completion of this module students will be able to produce a marketing plan for a product, a service or an organization that is realistic, in terms of objectives and resources, and effective in terms of the current situation in the marketplace.
- Financial Accounting & Reporting
- In this module students will prepare financial statements for different types of business, complying with relevant legal and regulatory provisions and the basic principles of group accounts. Students will also develop tools for the interpretation of financial statements. Students will use records to complete financial statements. They will consider various categories of business income and expenditure and use cash flow forecasts, monitoring and adjusting for the effective management of cash flow. They will measure financial performance using a profit and loss account and balance sheet and analyse the profitability, liquidity and efficiency of a business through the application of ratio analysis.
- Business Economics
- Economics is the study of how society responds to the basic problem of scarcity of resources, from both an individual and societal approach. It also helps to explain and address a wide range of economic phenomena such as a financial crisis. This unit will explore market equilibrium as well as compare the behaviour of individual firms which operate within the four main market structures; perfect competition, monopolistic competition, oligopoly as well as perfect and statutory monopolies. It will also examine domestic and transnational macroeconomic policies which governments pursue, including the effects of fiscal and monetary policy, and the theory behind comparative advantage and international trade.
- Internet Marketing
- This module provides students with an understanding of internet marketing so they can develop the skills to use the internet for promotion, advertising, interactive communications, market research, developing customer relationships and an internet marketing plan. The purpose of this module is to develop learner understanding of, and skills in, the use of the complex interactive digital media which comprise the tools of internet marketing.
- Sales Planning & Operations
- The aim of this module is to provide students with an understanding of sales planning, sales management, and the selling process, which can be applied in different markets and environments. This module will introduce students to the theory of selling and sales planning, and give them the opportunity to put their personal selling skills into practice. The module starts with an overview of how personal selling fits within the overall marketing strategy for a business. Students will be taken through the main stages of the selling process, and be expected to put them to use. Finally, students will be able to start planning sales activity for a product or service of their own choice – this is another valuable skill that is transferable to many different situations students may find themselves in as they move into employment or higher education.
- Working with & Leading People
- The aim of this module is to develop the skills and knowledge needed for working with and leading others, through understanding the importance of recruiting the right people for the job. This module aims to develop learner knowledge and understanding of the impact of the regulatory framework on the recruitment process. In this module students will have the opportunity to develop their own leadership skills as well as building on the skills and knowledge needed to manage and lead people and teams in an organization. Students will explore ways to manage teams and individuals as well as motivating staff to perform better whilst meeting the aims of the organization.
- Personal & Professional Development
- This module aims to help the learner become an effective and confident self-directed employee. This helps the learner become confident in managing own personal and professional skills to achieve personal and career goals. The module aims to develop students’ ability to organize, manage and practise a range of approaches to improve their performance as self-directed students in preparation for work or further career development. The module emphasizes the needs of the individual but within the context of how the development of self-management corresponds with effective team management in meeting objectives.
- Human Resource Management
- This module provides an introduction to the concepts and practices of human resource management and focuses on the management of recruitment, retention and employment cessation. This module considers how human resource management deals with these aspects of working. The module gives consideration to the national and European legislation that has, for example, seen the introduction of a range of anti-discriminatory legislation, the significance of which can be seen regularly in high profile and often very expensive court cases.
- Managing Human Resources
- The aim of this module is to develop an understanding of the theory and practice of human resource management focusing on current human resources practice and the impact of topical issues and legislation. This module sets the scene by looking at the different theoretical perspectives of human resource management and exploring the differences in these approaches.
- Human Resource Development
- This module will develop the skills and understanding needed for planning and designing training and development, through understanding how people learn and the suitability of different training methods and initiatives. Students need to appreciate that successful organizations recognize that their training programmes need to be planned and managed. Students will examine how to identify training needs across the organization, as well as understand how government-led vocational and general training initiatives contribute to the emphasis on lifelong learning and continuous development.
- Business Psychology
- The aim of this module is to develop an understanding of the contribution that psychology makes to the investigation of human behaviour in the workplace and how it is used in key aspects of management. Firstly, learners will explore the major theoretical approaches to the study of human behaviour and how this body of knowledge has been developed through the use of psychological enquiries. Learners will then study the different types of individual differences and how the tools are used in the workplace to assist in selecting and developing staff. Learners will explore the impact of change on individuals in the workplace and how change can be managed to reduce negative impact on the organization and the staff. The remaining topic is a study of organizational culture and climate and the impact of both on individual and organizational performance.
- Business Research Methods
- Critical Perspectives in Leadership and Management
- Global Economics & Business Operations
- Undergraduate Business Project
- The module, worth 40 credits, comprises a learner-managed business project, the topic area of which will be associated with the learner’s programme area of study. The project will provide the learner with an opportunity to demonstrate their capability to undertake an individual piece of research within a business context. The project may be an investigation of a relevant issue of academic interest, an investigation of a practical business issue, or a live problem-solving project.
- International Finance
- This module examines the financial sector of an economy and introduces students to the principal concepts used in the analysis of financial markets and the operation of financial and monetary policy. It covers three main areas: the operation and development of financial markets and institutions; policy towards financial markets, including regulation, the role of central banks and the operation of monetary and exchange rate policy; and finally the derivatives markets and the management of risks.
1. High school or previous college education, which could be one of the following:
- a Czech high school diploma (maturita)
- two A-level passes or LCCIEB equivalent
- a Prague College Diploma
- equivalent education from other countries, assessed individually
Students with experience or equivalent education in some subjects of the programme may be granted advance credit towards the HND after completing the required Assessment of Prior Learning or Experience documentation.
2. Proof of English level upon entry, which could be one of the following:
- IELTS score – 6.0 (with no band below 5.5)
- ELSA score of at least 380, administered at Prague College or elsewhere in the world
- TOEFL iBT score of at least 79
- FCE (A)
If you need to improve your language skills, you can take one of our access programmes.
3. A letter of motivation (300 words) that identifies why you want to study at Prague College and in this particular programme.
4. Final interview – a formal discussion with the applicant and final confirmation of the application process.
Tuition & PaymentPlease click here for the latest tuition fees
The Prague College academic year has two semesters starting late September and mid-February. An intensive summer semester runs in June.
Prague College Scholarships
All applicants are eligible to apply for scholarships which may be awarded in consideration of academic excellence, social engagement in school activities or generally in society, financial need and special circumstances. We also have a special fund to support students coming from Czech-language and Slovak-language secondary schools and universities
Successful scholarship winners can have from 5% up to 30% of their tuition covered for either a single academic year or the duration of the programme.
Apply early. The number of scholarships is limited. Ask us for details!
Czech students are eligible for Gaudeamus student loans from Komercni Banka. Some students from other countries have received funding from their home countries to study at Prague College, and if you think you may be eligible for funding from your home country do not hesitate to ask for our advice and support.
When to pay
A deposit on tuition ensures new students a place on the programme. Full tuition for the first semester is due two weeks before starting the programme, except in the case of late registrations.
International students pay the first semester, relevant registration fees and the first semester rent for accommodation before starting the visa application process.
Continuing students pay the next semester tuition two weeks before the end of the current semester.
Early payment discounts
You can save up to 8% if you pay the academic year in advance. The discount is calculated as 1% per month for each month the individual semester payments are paid early.
New students do not receive a discount on their first semester, but if they choose to pay the first year up front, then they would receive the discount for the second semester.
Students who have finished the first semester, and who make all their payments by the due date, can apply for a payment plan for an administrative fee of 700 Czk per semester plus 1% surcharge for each installment.
Contact us now if you have any question regarding tuition deadlines, early payment discounts or your eligibility for a payment plan.