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  • BA Graphic Design

BA (Hons) Graphic Design



The BA (Hons) Graphic Design programme is a practical, studio-based degree programme designed to make students well-rounded professional communicators, with an enquiring approach and established design process.

This full-time intensive programme in graphic arts and design encourages independent learning and problem solving. Students conduct in-depth research, while learning to generate creative and adventurous solutions. Upon completion of the programme, students leave with a sense of confidence in their ability to think critically, act creatively, and produce work to a professional level, allowing them access to the best design jobs on the market.

This undergraduate programme includes two qualifications: an HND in Graphic Design at the end of the second year, and a Graphic Design Bachelor’s degree at the end of the third year.

Applicants with previous university education in graphic design may apply directly into the second or third year

Opportunity & Inspiration

  • The programme teaches you to work in a live studio environment and engage in real client work
  • Professionals in the field bring their experience and influence directly into the classroom
  • You can participate in internationally recognized competitions and live projects
  • You specialize in different areas of design with qualified lecturers, as you work on projects of your own choice
  • Learn to develop skills in typography, CID, web, editorial design, product design, motion graphics and more

Career Success

Graduates are prepared for work in advertising, design studios, communication design, editorial work in magazines and newspaper, product design, web design, and other forms of media. Many students also go on to freelance careers, education and other areas of design.

Some of our award-winning and outstanding alumni include:


Jan Rosický
jan-rosicky2.jpgBA (Hons) Graphic Design

The Royal Society of Arts runs an annual competition to find the world’s best young designers. and Jan is the first Czech to have won in the history of the awards. His banking project was praised by Česká Spořitelna, one of the Czech Republic’s largest banks, and RBS, sponsors of the prize.


What you study

In Year 1 you experience the fundamental principles of graphic design. You are introduced to essential graphic languages and processes including computer application skills, drawing, typography, advertising, ideas generation and web design. 

During Year 2 you develop a portfolio of work as you build your knowledge, strengths, professional and management skills. Wider and more creative design solutions are actively encouraged.  As you continue to build a distinctive body of work you participate in live projects, work more independently and design a final portfolio for presentation.  At the end of this year you may finish with the HND Graphic Design diploma. 
During year 3, completed in partnership with Teesside University, you discuss and agree topics of your choice for the final major project and dissertation, and you are given opportunities to work on live projects and competition briefs. The final year requires you to work independently in a studio environment, participate in seminars and workshops and develop a final portfolio for a public show.


  • Ideas Generation & Development
    • Creative thinking and the ability to generate free flowing ideas are vital skills for all artists and designers. This module aims to develop skills in generating and communicating ideas visually. This module introduces a number of idea-generating techniques to demonstrate that creative thinking is a skill that can be continually developed. Students should be encouraged to research the creation of graphic imagery and digital portfolio and be exposed to a broad cross section of good quality examples.
  • Contextual & Cultural Referencing in Art & Design
    • The aim of this module is to encourage an understanding of the social, psychological, cultural, historical and commercial factors which underpin all visual arts theory and practice across the spectrum of subject specialisms. This module develops students’ knowledge of the cultural history and social theory which informs current thought and debate across the visual arts. Also presentation skills will be applied in a practical context. Notebooks and visual diaries should indicate that students understand and develop information received from lectures and seminars. Oral presentations and illustrated assignments should form part of students’ practical work and can be linked to practical units.
  • Drawing Techniques & Processes in Art & Design
    • This module aims to develop and extend students’ technical and creative skills through drawing and their understanding of drawing media, materials and techniques. In this module students will be encouraged to develop visual thinking and creativity as fundamental to all design work. Students will need to use traditional art and design materials and media, as well as extending their visual language and creativity through experimenting with unusual materials and media.
  • Visual Communication in Art & Design
    • This module aims to develop the necessary skills for artists, designers and craft-workers to communicate their ideas across specialist applications, both traditional and alternative. Students will be expected to develop an understanding of the role and responsibilities of the artist, designer and craft-worker in a commercial context and to acquire the ability to communicate ideas through drawing and other visual techniques and skills. Students will need to explore the visual and tactile properties and characteristics of materials. They will also need to investigate contexts and demonstrate the ability to select and interpret research information through design development. This will necessitate practical first-hand experience in manipulating materials to meet requirements of briefs. It is important that students gain a thorough understanding of contemporary professional practice and guest speakers, workshops, visits to design studios and appropriate exhibitions will contextualize practical studies.
  • Typographic Skills
  • Mass Text Application
  • Interactive Media Web Authoring
  • Communication with Images in Art & Design
  • Design Principles


  • Corporate Identity in Graphic Design
  • Critical Study in Art & Design
    • The aim of this module is to extend knowledge and understanding of the research, analysis and application of historical and contextual skills to a selected field of study. This module gives students an opportunity to investigate selected references within the context of their own work, through encouraging independent selection and analysis of historical, contextual and contemporary sources. The module will investigate textual analysis and historical understanding in the context of contemporary art and design practice.
  • Developing a Personal Style
  • Management of the Design & Production Process
  • Interactive Media Design & Prototyping
  • Ideas in Context
  • Project Design, Implementation & Evaluation
    • To develop students’ skills of independent enquiry by undertaking a sustained investigation of direct relevance to their vocational, academic and professional development. This module gives students opportunities to develop skills in decision making, problem solving and communication, integrated with the skills and knowledge developed in many of the other units within the programme to complete a realistic project. The module requires students to select, plan, implement and evaluate a project and present the outcomes, in terms of the process and the product of the project.
  • Professional Practice in Art & Design
  • 2nd Year Show


  • Professional Communication
  • Live Projects & Competitions
  • Design, Writing, Research
  • Final Major Project


Entry requirements

1. High school or previous college education, which could be one of the following:

  • a Czech high school diploma (maturita)
  • one A-level pass or LCCIEB equivalent
  • International Baccalaureate Diploma
  • a Prague College Diploma
  • an American high school diploma, assessed individually
  • equivalent education from other countries, assessed individually
  • Students with experience or equivalent education in some subjects of the programme may be granted advance credit towards the HND after completing the required Assessment of Prior Learning or Experience documentation.

2. Proof of English level upon entry, which could be one of the following:

  • ELSA score of at least 340, administered at Prague College or elsewhere in the world
  • TOEFL iBT score of at least 70
  • IELTS score of at least 5.5
  • a First Certificate (A or B)

3. Portfolio and letter of motivation

Applicants are asked to show a portfolio of any previous graphic or art work in any format. The applicant will be interviewed, and a small project may be set as part of the entry assessment. Samples of work can be sent electronically or brought in physically. In all cases, we will ask for a short (300 word) letter of motivation that describes why you want to study Graphic Design at Prague College.

Please contact us for more information about the Portfolio Requirements.

Don’t have a portfolio? You can still apply and join Foundation Diploma in Art & Design, a one-year programme that allows students to experience a range of artistic techniques, materials and processes while allowing space for experimentation and the development of practical skills. If you are not sure which programme you should apply for, speak to your recruiter about this possibility.


Tuition & Payment

Please click here for the latest tuition fees


The Prague College academic year has two semesters starting late September and mid-February. An intensive summer semester runs in June.

Prague College Scholarships

All applicants are eligible to apply for scholarships which may be awarded in consideration of academic excellence, social engagement in school activities or generally in society, financial need and special circumstances. We also have a special fund to support students coming from Czech-language and Slovak-language secondary schools and universities

Successful scholarship winners can have from 5% up to 30% of their tuition covered for either a single academic year or the duration of the programme.

Apply early. The number of scholarships is limited. Ask us for details!


Czech students are eligible for Gaudeamus student loans from Komercni Banka. Some students from other countries have received funding from their home countries to study at Prague College, and if you think you may be eligible for funding from your home country do not hesitate to ask for our advice and support.

When to pay

A deposit on tuition ensures new students a place on the programme. Full tuition for the first semester is due two weeks before starting the programme, except in the case of late registrations.

International students pay the first semester, relevant registration fees and the first semester rent for accommodation before starting the visa application process.

Continuing students pay the next semester tuition two weeks before the end of the current semester.

Early payment discounts 

You can save up to 8% if you pay the academic year in advance. The discount is calculated as 1% per month for each month the individual semester payments are paid early.

New students do not receive a discount on their first semester, but if they choose to pay the first year up front, then they would receive the discount for the second semester.

Payment plans

Students who have finished the first semester, and who make all their payments by the due date, can apply for a payment plan for an administrative fee of 700 Czk per semester plus 1% surcharge for each installment.

Contact us now if you have any question regarding tuition deadlines, early payment discounts or your eligibility for a payment plan.


Teaching Faculty

  • Sean McAlorum

    Sean McAlorum

    Programme Leader Years 1 and 2

  • Ondrej Fucik

    Ondrej Fucik

    Programme Leader Year 3 / Associate Lecturer

  • George Allen

    George Allen

    Head of the School of Art & Design

  • Barbora Toman Tylova

    Barbora Toman Tylova

    Associate Lecturer

  • Paul DeLave

    Paul DeLave

    Principal Lecturer

  • Michal Marianek

    Michal Marianek

    Associate Lecturer

  • Ryan Cole

    Ryan Cole

    Associate Lecturer

  • Marketa Musilova

    Marketa Musilova

    Associate Lecturer

  • David Petryca

    David Petryca

    Principal Lecturer

  • Martin Zet

    Martin Zet

    Associate Lecturer

  • Anvita Jain

    Anvita Jain

    Associate Lecturer

  • Franco Hüller

    Franco Hüller

    Associate Lecturer

  • Marie Doucet

    Marie Doucet

    Associate Lecturer

  • Franco Huller

    Franco Huller

    Associate Lecturer

  • Jan Mucska

    Jan Mucska

    Associate Lecturer

  • Jan Drnek

    Jan Drnek

    Associate Lecturer

  • Kelly Hoben

    Kelly Hoben

    Associate Lecturer

  • Krystof Kriz

    Krystof Kriz

    Associate Lecturer

  • David Wadmore

    David Wadmore

    Associate Lecturer

  • Petr Knobloch

    Petr Knobloch

    Associate Lecturer / Programme Leader MA Future Design

  • Helena Jakoube

    Helena Jakoube

    Associate Lecturer

  • Ken Nash

    Ken Nash

    Associate Lecturer

  • Andrea Pruchova

    Andrea Pruchova

    Associate Lecturer