BA (Hons) Communications & Media Studies
This undergraduate degree introduces students to the latest practices in new and contemporary media, starting with journalism, film, TV, and radio and expanding into multi-platform and convergent journalism. This exciting programme in the heart of Europe works to international media standards and practices, and creates professionals able to analyse and think critically, opening work opportunities in media channels around the world. Over the course of the three-year programme, students have access to industry-standard facilities, including TV/film, radio and photography studios, digital video and audio editing suites. Through hands-on work supported by theoretical knowledge, students are prepared for work in a broad spectrum of media, from print, electronic and online to film, press, radio, photojournalism, and new media.
Throughout the programme students develop close links to the international media industry, and come into regular contact with media professionals. Students may also gain practical experience by applying for a media internship as part of the programme. The programme is complemented by a regular lecture series presenting talks by international figures in the media industry. The BA (Hons) Communications & Media Studies programme is strongly international, with students from all over the world helping to create a diverse cultural experience that reflects the world of contemporary media and media production.
Students also gain broad knowledge of social history, theory and media history, develop analytical and critical thinking, and learn about current ethical challenges in the media industries.
This programme includes two great qualifications, an HND in Creative Media Production at the end of the second year and a Bachelor’s degree at the end of the third year.*
Our vision is to produce graduates with the highest professional standards, whose competence embraces professional ethics and humanistic values. Our graduates are interdisciplinary media specialists and future media leaders who help shape existing social and political norms and are active participants and creators of public discourse.
Opportunity & Inspiration
- Small classes enabling direct contact and guidance from professionals
- Outstanding lecturers and guest speakers offering excellent support.
- Modern studio environment with industry resources appropriate for class and subject areas; Mac and PC labs; advanced software; specialist multimedia tools.
- Students work on real-life projects, sometimes with real clients.
- Vocational programme with hands-on experience - thus better employment opportunities
- Cooperation with many media organizations, including TV, radio, broadcast, film etc.
- Opportunities for work experience during the programme.
- Provides 240 ECTS (360 UK) university credits.
BA (Hons) Communications and Media Studies provides solid background and training to prepare students for work in a broad spectrum of media: print, electronic and online media, PR, audio/visual forms, press, advertising, storytelling, photography, film and new media. Competence is developed across a wide-range of technologies and skills, including: online news writing; PR; radio programming; new media technologies, designing, creating, and delivering marketing campaigns; designing media releases. Our strong emphasis is on analytical and critical thinking.
This programme prepares students to work in media industries, creative industries, media organizations and elsewhere locally, internationally, or globally. It extends technical and practical knowledge with a significant theoretical base to become a ‘fully equipped’ media specialist and practitioner.
*The final Bachelor's year of the programme awaiting validation in 2016-17.
What you study
Our dedication to practical and experiential learning is underpinned by activities that include practical projects, fieldwork, professional lectures, workshops, seminars, internships, volunteer placements, research, and group projects.
Students have an opportunity to experiment and work in a broad spectrum of media during their studies, but also to specialize according to their own preferences and needs (print, electronic and online media, audio/visual forms, press, radio, storytelling, photojournalism, film and new media).
The modules in the third year will be made public upon validation of the third year.*
- Contextual Studies for Creative Media Production
- The unit will develop an appreciation of industry, products and audiences and the theoretical approaches used to analyse them.
- Study and Communication Skills
- This module is aimed at Business and Computing students to prepare them for studying at a British Higher Education establishment and to succeed in their courses. Students will learn about the HND education system, and how to research, prepare and present effectively in both written and oral formats.
- Practical Skills for Journalism
- This unit will equip learners with the professional knowledge and skills needed to gather information from both primary and secondary sources, and then to use this information to produce material for publication or broadcast to professional expectations. Learners will also develop their understanding of the responsibilities and obligations of working in the industry.
- Film Studies
- This unit is designed to develop learners’ abilities in critical analysis techniques and methods. It addresses how meaning is created in film and how interpretations of meaning can be articulated through the application of those techniques and methods.
- Radio Studies
- Understanding radio more deeply can lead to greater enjoyment when listening to it and when writing or producing programmes. Knowing more about the possibilities of the medium can lead to more creative approaches to production and even critical acclaim. Although the academic field of radio studies is relatively new, it has much to offer practitioners in terms of a deeper understanding of their work. Learners will find that they acquire a greater knowledge of, and a deeper understanding of, radio as a medium.
- Research Techniques for Creative Media Production
- This unit will develop learners’ ability to use the research techniques required in the media industries and will provide them with the opportunity to develop production research skills to a professional level.
- Feature Writing for Newspapers and Magazines
- Learners will identify and use information sources to provide the raw material for their writing. Identifying and using valid and reliable information sources is an important first step in providing the raw material for the writing of features for newspapers and magazines. Learners will develop writing techniques to produce newspaper and magazine features. They will also gain an understanding of the regulatory and professional context within which journalists work and then critically reflect on their own work.
- Promotional Video Production
- In this unit, learners will investigate the codes and conventions as well as the professional practice relevant to promotional video production. This will inform their planning of a promotional video production. Learners will liaise with a client, considering the client’s requirements for the productions as well as identifying the needs of the target audience. They will plan for the production using skills in managing logistics, gathering resources, and risk assessment.
- Convergent Journalism
- This unit pulls together learners’ understanding of and skills in print and broadcast journalism, filming techniques and interview skills. Learners gain an understanding of how to work efficiently across platforms and adapt their stories to a variety of formats within the parameters of legal and ethical frameworks, catering for the requirements of their target audience.
- Project Design, Implementation and Evaluation
- This unit provides opportunities for learners to develop skills in decision-making, problem solving and communication, integrated with the skills and knowledge developed in many of the other units within the programme to complete a realistic project.
- Special Subject Investigation for Creative Media Production
- Learners will apply research skills to the identification and selection of materials and resources and present the results of this investigation in a way that suits the chosen subject and their own learning style.
- Television Studies
- This unit is intended to introduce learners to the main theoretical approaches used to analyse the content of television productions. The unit should not only raise learners’ awareness of the theoretical debates surrounding television, but also inform their own production practice in other units.
- Moving Image Documentary Production
- This unit provides learners with the contextual backdrop to the documentary format, looking at a variety of practitioners and styles. Learners will then put this understanding into practice by developing their own documentary production and will develop the full range of skills needed from researching and planning through to the production process.
- Career Development for Journalism
- This unit will help learners plan a career in journalism by exploring the various career routes into the industry. They will investigate conditions of employment within the news industry and prepare relevant materials for self-promotion.
- Audiobooks, Audio Guides and Talking Newspapers
- The unit offers opportunities to investigate the market for audio books, guides and talking newspapers, and to plan and produce material appropriate to a wide range of consumers and purposes. Audio production for non-broadcast use utilises a range of pre-production, production and post-production skills, similar to those required in the radio industry. Learners will also gain a wider understanding of issues of duplication and distribution to the diverse audiences that this area of media production serves.
- Producing Multi-platform Radio Programmes
- This unit provides an overview of the digital technologies available for radio and the types of content used to enhance the listening experience. Learners will investigate the design and production techniques for content deployed on the internet and other distribution platforms. This includes combining text and audio with other digital assets such as video, photographs or graphics to provide an interactive service for specific target audiences. Learners will produce content and evaluate their work and working practices.
- This unit introduces learners to the purposes and styles of photojournalism used in a range of publications. Learners will investigate how published photographs are shaped by the news values of different publications, the interests and tastes of the readers, and by legal, regulatory and ethical issues. Learners will investigate the processes undertaken by photojournalists and then use this knowledge and their photographic skills to create their own portfolio of work. They will then have the opportunity to critically reflect on their own photojournalism work.
- Work Experience in the Creative Media Sector
- This unit is designed to develop learners’ abilities to identify appropriate work placement opportunities in the creative media sector and explore the process of securing such placements. Learners will develop both vocational and transferable skills within a practical industrial context. Monitoring and evaluating the learner’s performance and learning experience is integral to this unit.
Year 3 - To be announced
1. High school or previous college education, which could be one of the following:
- a Czech high school diploma (maturita)
- two A-level passes or LCCIEB equivalent
- a Prague College Diploma
- equivalent education from other countries, assessed individually
Students with experience or equivalent education in some subjects of the programme may be granted advance credit after completing the required Assessment of Prior Learning or Experience documentation.
2. Proof of English level upon entry, which could be one of the following:
- ELSA score of at least 380, administered at Prague College or elsewhere in the world
- TOEFL iBT score of at least 79, IELTS score – 6.0 or FCE (A)
If you need to improve your language skills, you can take one of our access programmes.
3. A letter of motivation (300 words) that identifies why you want to study at Prague College and in this particular programme.
4. Final interview – a formal discussion with the applicant and final confirmation of the application process.
Tuition & PaymentPlease click here for the latest tuition fees
The Prague College academic year has two semesters starting late September and mid-February. An intensive summer semester runs in June.
Prague College Scholarships
All applicants are eligible to apply for scholarships which may be awarded in consideration of academic excellence, social engagement in school activities or generally in society, financial need and special circumstances. We also have a special fund to support students coming from Czech-language and Slovak-language secondary schools and universities
Successful scholarship winners can have from 5% up to 30% of their tuition covered for either a single academic year or the duration of the programme.
Apply early. The number of scholarships is limited. Ask us for details!
Czech students are eligible for Gaudeamus student loans from Komercni Banka. Some students from other countries have received funding from their home countries to study at Prague College, and if you think you may be eligible for funding from your home country do not hesitate to ask for our advice and support.
When to pay
A deposit on tuition ensures new students a place on the programme. Full tuition for the first semester is due two weeks before starting the programme, except in the case of late registrations.
International students pay the first semester, relevant registration fees and the first semester rent for accommodation before starting the visa application process.
Continuing students pay the next semester tuition two weeks before the end of the current semester.
Early payment discounts
You can save up to 8% if you pay the academic year in advance. The discount is calculated as 1% per month for each month the individual semester payments are paid early.
New students do not receive a discount on their first semester, but if they choose to pay the first year up front, then they would receive the discount for the second semester.
Students who have finished the first semester, and who make all their payments by the due date, can apply for a payment plan for an administrative fee of 700 Czk per semester plus 1% surcharge for each installment.
Contact us now if you have any question regarding tuition deadlines, early payment discounts or your eligibility for a payment plan.