by Alex Went, on 03 April 2014 14:02:38 CEST
The aim of this class is to provide students with an understanding of sales planning, sales management, and the selling process, which can be applied in different markets and environments. This class will introduce students to the theory of selling and sales planning, and give them the opportunity to put their personal selling skills into practice. The class starts with an overview of how personal selling fits within the overall marketing strategy for a business.
Students will be taken through the main stages of the selling process, and be expected to put them to use. Finally, students will be able to start planning sales activity for a product or service of their own choice – this is another valuable skill that is transferable to many different situations students may find themselves in as they move into employment or higher education.
Learning Outcomes
- Understand the role of personal selling within the overall marketing strategy
- Be able to apply the principles of the selling process to a product or service
- Understand the role and objectives of sales management
- Be able to plan sales activity for a product or service
Apply for this Summer Class
Related Summer Classes
| School of Business | Dates | Times |
|---|---|---|
| Business Decision Making | 9 - 26 June | Mon-Thu, 9.00 - 13:00 |
| Personal & Professional Development | 9 - 26 June | Mon-Thu, 9.00 - 13.00 |
| Working with and Leading People | 9 - 26 June | Mon-Thu, 13.00 - 17.00 |
| Financial Accounting and Reporting | 9 - 26 June | Mon-Thu, 13.00 - 17.00 |
| Marketing Planning | 9 - 26 June | Mon-Thu, 17.00 - 21.00 |
| Internet Marketing | 13 - 29 June | Fri/Sat/Sun, 9.00 - 13.00 |
| Aspects of Contract and Negligence | 14 - 29 June | Sat/Sun, 9.00 - 16.30 |
Fri, Sat, Sun
9.00 - 13.00
