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Sales Planning and Operations

by Alex Went, on 03 April 2014 14:02:38 CEST

A Prague College Summer School Class

The aim of this class is to provide students with an understanding of sales planning, sales management, and the selling process, which can be applied in different markets and environments. This class will introduce students to the theory of selling and sales planning, and give them the opportunity to put their personal selling skills into practice. The class starts with an overview of how personal selling fits within the overall marketing strategy for a business.

Students will be taken through the main stages of the selling process, and be expected to put them to use. Finally, students will be able to start planning sales activity for a product or service of their own choice – this is another valuable skill that is transferable to many different situations students may find themselves in as they move into employment or higher education.


Learning Outcomes

  • Understand the role of personal selling within the overall marketing strategy
  • Be able to apply the principles of the selling process to a product or service
  • Understand the role and objectives of sales management
  • Be able to plan sales activity for a product or service


Apply for this Summer Class

Use the form below to book your place or contact admissions on +420 222 101 028
Taught by: Lucie Evjakova
When: Friday, Saturday, Sunday 9.00 - 13.00
Price: 8000 CZK for three-week intensive course.
Prague College HND Business students may take the above class for credit: please contact the finance office for a quote

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Financial Accounting and Reporting 9 - 26 June Mon-Thu, 13.00 - 17.00
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See all Summer School Classes


Fri, Sat, Sun

9.00 - 13.00

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Topics:School of Business