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Marketing Planning

by Alex Went, on 03 April 2014 12:19:29 CEST

A Prague College Summer School Class
The aim of this class is to provide students with the understanding and skills to develop marketing plans that meet marketing objectives, and meet the needs of the target market. This class introduces students to different ways of auditing, to looking at how internal and external factors can influence marketing planning for an organization, in order to build up a picture of the marketplace.
This class will enable students to investigate and examine how exemplar organizations have been affected by ethical issues, how they deal with them, and how ethical issues should be taken into account when developing marketing plans. On completion of the class, students will be able to produce a marketing plan for a product, a service or an organization that is realistic, in terms of objectives and resources, and effective in terms of the current situation in the marketplace.

Learning Outcomes

  • Be able to compile marketing audits
  • Understand the main barriers to marketing planning
  • Be able to formulate a marketing plan for a product or service
  • Understand ethical issues in marketing

Apply for this Summer Class

Use the form below to book your place or contact admissions on +420 222 101 028
When: Monday to Thursday 17.00 - 21.00
Price: 8000 CZK for three-week intensive course.
Prague College HND Business students may take the above class for credit: please contact the finance office for a quote

Related Summer Classes

School of Business Dates Times
Business Decision Making 9 - 26 June Mon-Thu, 9.00 - 13.00
Personal & Professional Development 9 - 26 June Mon-Thu, 9.00 - 13.00
Working with and Leading People 9 - 26 June Mon-Thu, 13.00 - 17.00
Financial Accounting and Reporting 9 - 26 June Mon-Thu, 13.00 - 17.00
Internet Marketing 13 - 29 June Fri/Sat/Sun, 9.00 - 13.00
Sales Planning and Operations 13 - 29 June Fri/Sat/Sun, 9.00 - 13.00
Aspects of Contract and Negligence for Business 14 - 29 June Sat/Sun, 9.00 - 16.30


See all Summer School Classes


Mon - Thu

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Topics:School of Business