Guest Speaker addresses Marketing Principles class

by admin, on 05 September 2012 12:31:34 CEST

Alan Lefort recently delivered a lecture on 'Pricing' as part of the Marketing Principles module in the HND Business programme.

Alan has more than 18 years' experience working in the areas of product management, innovation and strategy. He worked in these areas in Canada, Mexico and the Czech Republic holding various positions such as VP Product Management, Security and Risk Management Portfolio Director, and Director of Technology. His lecture was of great interest to students, who discussed pricing as an important area of the marketing mix.

Guest Speaker addresses Marketing Principles class

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