Sylvia Vondráčková is an Associate Lecturer at Prague College School of Business, who has found a new meaning to her life in the world of teaching. Previously, she worked for more than six years with the advertising agency (SARA, s.r.o./ DesignTeam), a company that has become the market leader in the Czech Republic within the ‘below the line advertising’ field. With the considerable experience and knowledge of a native American with fluent Czech, she was their marketing director for three years and later export director, establishing sister companies and distributor partnerships in Poland, Austria and France.
She has thorough experience managing people, preparing motivational programs, PR, establishing marketing plans, budgets, acquisition programs, seeking export partners, as well as preparing all legal necessities associated with these projects.
She cooperated on numerous articles concerning new trends within the point-of-purchase advertising segment, printed in Czech marketing magazines such as Instore and Marketing and Media.
Her unique childhood - during which Sylvia lived and traveled through over 36 countries going to international schools in Greece, Spain and later back in the United States - means that staying in touch with a cosmopolitan international community is very important for her.
Sylvia holds an MBA from the Czech Management Institute, majoring in marketing and management.