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Dominika Potuzakova

dominika-potuzakovaDominika Potuzakova is an Associate Lecturer in the MA Future Design programme.
Dominika started off as a traditional product designer, however by the end of her undergraduate studies she moved her direction to user-centered interaction design. Within her postgraduate design and research work she focused on developing conceptual designs of interactive products and systems in the healthcare sector. Her obtained at the Eindhoven University of Technology in the Netherlands gave her great knowledge of design and research methodologies and processes focusing on direct contact with human beings.

Dominika worked as Senior User Researcher at a leading technological company in Prague. There she applied design research methods to become the “advocate” of the users of products developed by the company. With her work she translated the users’ needs and wishes into design recommendations for the teams of designers, developers and marketers.

From the digital setting of a product development she moved back to the physical setting where she currently collaborates with architects, urbanists as well as employee engagement strategists on projects focusing on development of new city parts, buildings and interiors that are designed with its users in mind.


Associate Lecturer

Faculty or Department

School of Art & Design


PDEng. (Professional Doctorate in Engineering) User System Interaction - Eindhoven University of Technology, NL

MSc. Industrial Design - Eindhoven University of Technology, NL

BSc. Engineering Product Design - London South Bank University, UK